Privacy Policy

This Privacy Policy outlines how Ayla (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website (the “Site”), interact with our services, or make a purchase.

1. Information We Collect

When you use our Site, we collect certain personal information to provide and improve our services. This includes data collected automatically, provided directly by you, or generated through your interactions with the Site.

a. Device Information

• Examples: Browser type, IP address, time zone, cookie data, pages viewed, search queries, and on-site interactions.
  
  
  

• Purpose: To ensure the Site loads properly and to conduct analytics to improve our services.
  
  
  

• Source: Automatically collected through cookies, web beacons, tags, pixels, and form interactions.
  
  
  

• Shared with: Analytics and infrastructure partners such as Google Analytics, Meta (Facebook), and other service providers that support our platform.
  
  
  

b. Service Information

• Examples: Name, shipping and billing address, payment details (including card information), email, and phone number.
  
  
  

• Purpose: To fulfill product orders, process payments, communicate with you, and detect fraud.
  
  
  

• Source: Provided by you when using our Site or services.
  
  
  

• Shared with: Partners such as Shopify (e-commerce platform), Typeform (form submissions), Google Analytics, Meta, and others that enable our service delivery.
  
  
  

c. Customer Support & Health Information

• Examples: Information shared during support interactions, including potential health-related data classified as Protected Health Information (PHI) under HIPAA.
  
  
  

• Purpose: To provide personalized support and, where applicable, health-related services in compliance with HIPAA and HITECH.
  
  
  

• Source: Provided directly by you.
  
  
  

• Shared with: Service partners such as Intercom (support chat), Typeform, and other vendors under strict privacy safeguards.
  
  
  

2. Children’s Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us to request deletion.

3. How We Share Your Information

We may share your information with trusted third-party service providers to help us:

• Process payments and orders
  
  
  

• Deliver customer support
  
  
  

• Analyze site usage
  
  
  

• Deliver targeted advertising
  
  
  

• Comply with legal obligations (e.g., subpoenas or court orders)
  
  
  

4. Behavioral Advertising

We use your personal information to deliver relevant ads and marketing content.

• Google Analytics helps us understand user behavior. Learn more at: Google Privacy Policy or opt-out here.
  
  
  

• We may share information about your browsing behavior with advertising platforms like Google, Meta, and Bing, often using cookies or similar technologies.
  
  
  

To opt out of targeted advertising:

• Facebook
  
  
  

• Google
  
  
  

• Bing
  
  
  

• Digital Advertising Alliance
  
  
  

5. How We Use Your Information

Your personal data is used to:

• Provide and deliver products or services
  
  
  

• Process payments
  
  
  

• Confirm orders and transactions
  
  
  

• Communicate with you
  
  
  

• Detect fraud and security risks
  
  
  

• Offer updates, promotions, and personalized content
  
  
  

6. Data Retention

We retain your personal information as long as needed to fulfill the purposes outlined in this policy or as required by law. You may request deletion of your data (see "Your Rights" below).

7. Automated Decision-Making

We do not engage in fully automated decision-making that has a legal or significant impact on you.

Limited fraud-prevention automation is used by our e-commerce processor (e.g., Shopify), such as:

• Temporary IP blacklists after failed payment attempts
  
  
  

• Temporary card blocks associated with suspicious activity
  
  
  

8. Your Rights

If You Are a California Resident (CCPA):

You have the right to:

• Know what personal information we collect about you
  
  
  

• Access, correct, or delete your personal information
  
  
  

• Transfer your data to another provider
  
  
  

• Appoint an authorized agent to submit a request on your behalf
  
  
  

To exercise these rights:
Email: legal@ayla.com

9. Cookies & Tracking

We use cookies to personalize your experience, remember preferences, and analyze usage.

Types of Cookies We Use:

• Essential cookies (e.g., for login, cart, checkout)
  
  
  

• Performance cookies (e.g., to track site usage)
  
  
  

• Marketing cookies (e.g., to deliver relevant ads)
  
  
  

Most cookies are persistent and may remain on your device from 30 minutes to 2 years. You can manage cookies through your browser settings. Learn more at AllAboutCookies.org.

Note: Blocking cookies may affect your experience and limit certain site features.

10. Do Not Track

We do not currently respond to “Do Not Track” browser signals due to the lack of a consistent industry standard.

11. Policy Updates

We may revise this policy periodically to reflect changes in practices or legal requirements. Please review it regularly for updates.

12. Contact Us

For any questions, complaints, or to exercise your data rights, contact:

Creative Construct, Inc.
Attn: Legal - Ayla
310 Carolina St, suite 203
San Francisco, CA 94107
Email: legal@ayla.com

If you're unsatisfied with our response, you may contact your local data protection authority or the California Attorney General’s Office.